Einstein chat bot implementation

Business Problem

The Digital Marketing Platform of a leading independent automotive Distributor and Retailer in the UK was outdated and they were looking to upgrade to Salesforce Marketing Cloud which would give them efficient tools for Email Marketing, Social Media Marketing, Mobile Marketing, Online Advertising and Marketing Automation.

Solution

We worked with the Client Company in understanding their requirements and implemented the Marketing Cloud for them. Below are the key highlights in the implementation.

• Creation of the structure to save the data using data extensions
• Creation of filtered data extensions based on the business requirements
• Creation of email templates using content blocks
• Configuration of microsites to create landing pages

Result

During every major sporting event afterwards, the Bookmaker Company were able to handle high volumes of customer incidents with ease using Chatbots and a huge improvement was seen in their customer service incident management and it also thoroughly helped in maximising customer satisfaction.

• 1-1 journey across entire customer life cycle
• Good revenue growth with increase in predictive content delivery